Sun, Junze, Arthur Schram, and Randolph Sloof (2022) Public Persuasion in Elections: Single-Crossing Property and the Optimality of Censorship PDF-fileWe study public persuasion in elections with binary outcomes, like referendums. In our model, one or multiple senders attempt to influence the election outcome by manipulating public information about a payoff-relevant state. We allow for a wide class of sender preferences, ranging from pure self-interest to a broad set of social welfare functions, including utilitarian preferences. Our main result identifies a single-crossing property that ensures the optimality of censorship policies, which reveal intermediate states while censoring extreme states. This holds in large elections under both monopolistic and competitive persuasion. The single-crossing property holds for all self-interested senders and more generally under a mild condition for the distribution of voters’ preferences. We analyze how a sender’s optimal censorship policy changes with his preferences and voting rules, and characterize the asymptotic properties as the electorate size goes to infinity. Finally,our results shed new lights on whether media competition maximizes voter welfare.